Pictured above (l-r): Gregory H. Sachs, Chairman/CEO Sachs Capital Group & Dolly’s Tennessean Travel Stops; Dolly Parton; Danny Nozell, Founder/CEO CTK Enterprises & Parton’s Manager

In a move set to redefine the travel center experience across the Southeast and beyond, global superstar Dolly Parton is proud to announce a strategic partnership with the team behind the Tennessean Travel Stop, to rebrand and revitalize its flagship Cornersville, Tennessee location under a new name by early Summer 2026: Dolly’s Tennessean Travel Stop.

The collaboration unites the trusted Tennessean Travel Stop brand—known for quality service and regional roots—with the cultural reach and unmistakable Tennessee spirit of Dolly Parton. The first rebranded location will serve as both a proof of concept and flagship for future sites planned under the Dolly’s Tennessean Travel Stops banner. Additional locations across Tennessee and beyond are set to be announced in 2026.

“I have spent the bulk of my life on the road, and more specifically on a bus,” states Dolly. “All the years spent visiting greasy spoon cafes, truck stops, and roadside pit stops have given me an understanding of what traveler’s desire on the road. Whether you are driving a truck, a bus, or a car, you want a place that feels like home and recharges you for the rest of your journey. I believe we will fill a void out there on the highways, all while bringing the heart and soul of Tennessee.”

While the partners are keeping specific design details under wraps until the official unveiling, the venture is already moving through the necessary permitting and partnership phases, setting the stage for expansion across key travel corridors in the coming years.

“The Tennessean has long been a ‘home away from home’ for truck drivers, travelers, and locals alike. Our roots in this community run deep—we’ve created jobs, built connection, and welcomed generations of people through our doors,” said Gregory H. Sachs, Chairman/CEO of the Tennessean Travel Stop and Sachs Capital Group. “This new partnership allows us to carry that legacy forward in a way that celebrates everything special about Tennessee. Together with Dolly and her team, we’re reimagining what a travel stop can be—transforming it into a warm, inviting destination where everyone feels welcome to slow down, kick up their feet, and stay awhile.”

The flagship location, which will remain open under renovation, will introduce an evolved travel experience that integrates modern amenities, curated dining, and authentic regional retail with the approachable comfort travelers expect from both brands.

“Dolly’s Tennessean Travel Stops will be more than a place to refuel — it’s about recharging the spirit,” said Danny Nozell, CEO of CTK Enterprises and long-time manager of Parton. “This project reflects Dolly’s love for her home state and her commitment to supporting local business, community, and the travelers who keep America moving.”

The partnership also signals a strategic investment in regional development, combining hospitality, retail, and entertainment elements to strengthen Tennessee’s tourism and infrastructure landscape.

Further announcements regarding opening timelines, design partners, and expansion markets are expected in the coming months as plans progress.